At Chameleon, we believe in making sustainable decisions that do good for our consumers, supply chain and planet long-term. We understand the impact of our decisions, both positive and negative, and have committed to purchasing always organic, sustainably grown and ethically sourced coffee to ensure we create a future with organic coffee.
To protect the world of coffee and empower our farmers and suppliers around the world, we have launched several long-term sustainability projects in the regions where we source.
Selecting a Region
While Chameleon sources coffee from many countries around the world, our current sustainability initiatives are focused in 5 main regions: Colombia, Peru, Myanmar, Indonesia and Guatemala. When selecting areas for our initiatives, we first look at regions that have a potential for growth in their coffee production. We also search for regions growing coffee that match Chameleon’s premium and organic flavor profile, and where we see an opportunity to collaborate on local social initiatives.
Creating a Project
Once a proposal is passed for a region, the Chameleon team sets up a town hall in the community and works with the coffee cooperative leadership to develop a community-driven plan. We always make sure to pay attention to the needs of the community first and foremost, as each region is unique in its environmental and societal challenges. We then work with a third party sustainability consultant to further develop the plan and bring the initiatives to life.
As the needs of the community change or regions face an unexpected environmental issue, our team is able to adjust our projects as needed to better support.
Where We Are Now
Since launching our first project in San Ignacio, Peru with the creation of a Coffee Quality Lab, Chameleon has launched a variety of projects in Guatemala, Myanmar, Indonesia and Colombia. We are also launching a second project in Peru where we will be improving the farm’s drying technology, as the farm continues to increase their coffee output as a result of the new Coffee Quality Lab.